Edvina Zimmer

Former Goldidea becomes real: This is a productidea I made for bonprix. Awareness-Campagne against breast cancer: The RememBra - With a special label:

Like all sewn-in labels, our label distrubs too. The difference: it disturbs the wearer on purpose: The woman is forced to look closer and notice: the label is a tiny instruction to make the self-examination of their breast.

We wanted to put down a marker. And so we switched off our biggest and most important sign: the golden Arches - as we call it. Still: switching it of was a highlight. The press talked about it. And the client was happy.

Headlines for the Mercedes-Benz SUV campagne and BMW Afterssales Ideas.

I noticed that the FC Bayern Footballplayers pour beer on their heads after they win the Bundesliga match, because of well…traditions ...
And as a hair-owner I’ve heard to use beer as a shampoo. It was easy to put those things together. My productidea: the Paulaner Beerdusche (Beershampoo) as a special edition. Luckily Head & Shoulders are also sponsoring the FCBayern. In May 2022 the FCB, Paulaner and Head & Shoulders promoted this product on their Instagram-Pages as a feedpost and story. Why: To see if fans would like it. If they do: it will be produced as a special edition.

When you have a testimonial, like Horst Schlämmer, and write spots and headlines, its not easy to find his own, specific language from the reagion around Köln. After a while the whole Team spoke like Horst, even though we all lived in munich.

Bionade is famous for it’s tonality. It’s been such a pleasure to write spots and headlines for this brand. They make fun of advertising, break with expectations and advertising cliches, and are simply likeable.

Here I wrote Headlines for the OOH Campaigne of Paulaner’s Münchner Hell. Here you can see my favourite Healdlines.

M Town is the home of racing hearts: BMW Ms of all kind live here. The question was: How would a police department look like in M Town?

Many funny clips/scenes were the answer. One of them was written by me: the crime scene.
It’s a short piece, but I am proud to be part of the MTown Series.

I was part of the rapping (rapwriting) team in this project. I put all of my rhyme-skillz in dat.

The rap is promoting the Huawei p smart smartphone for super young kids, who are into german-gangsterrap - according to the latest market researches.

My favourite thing to do: diggin for goldideas. Here are some of my ideas. This is just a small overview, please understand that I cannot show my favourite goldideas(which havent been realised yet) on a public space.My favourite thing to do: diggin for goldideas. 

Note: the blurred boards were rated high in internal rankings and supposed to be produced. therefore i cannot show these ideas but hope you trust me, that they were rated high.

Since 2021 I am responsible for the Social Media Account on Instagram for McDonald’s Germany. (btw we share this channel with Scholz&Friends) but here are some of my Posting-Ideas. Our task: The look and feel (and concept)should be more Generation Z - more new wave memes.

The task: Create a 360° Online Campagne for all our Audi Services, warranties and genuine parts. It wasn’t easy because it was difficult to put immaterial stuff like the service-advantages with the material stuff like the genuine parts in the same field. The claim “Your journey continues - with Audi Service.“ was the result. More than 100 different assets were created under that claim and idea: no mater what: if its about the repair-service, changing original parts or the mobile warranty: you will get to your destiny - with Audi Service.

My friend Cari Flock, founder of the brandnew brand “MANIQ“ asked me if I want to write the product descriptions for her bra and lingerie collection. She didn’t want the usual boring descriptions, but wanted me to write it cute, playful and funny - just like the brand is. So. I said: Say no more… and here is the result. Read more here: MANIQ - THE A CUP BRAND

Winner of the nivea men challenge @adc. Epic slomo-selfmade video presenting men as warriors of the daily challenges.

Lyrical tv commerciali wrote for the bonprix campagne "Lieblingskleid".

(Off:)

“Das ist mein Lieblingskleid.
Ein Bummelfummel - Wohlfühlfetzen.
Ein Ex! Mein Ex.
Verrückt vor Schreck!
Zum Glück - perfekt.
Sag ich gern": Hi!
Und seh’ toll aus dabei.“
“Zieh dir ein gutes Gefühl an.
bonprix. it’s me.“

Radiospot

Radio concept and spots written for the bonprix-campagne "Zieh dir ein gutes Gefühl an". I can’t find it anymore, but i found the original script:

Der Funkspot “Lieblingskleid“

„Ich bin’s dein neues Lieblingskleid.
Für Dates und mehr bin ich zu haben,
in allen Formen, allen Farben.
Ob Picknick am Strand.
Kutschfahrt am Land.
So schön gestylt kannst du sein.
Bestell mich jetzt einfach online.“

Ligne Roset Headlines for their featured furniture.