HORST SCHLÄMMER TVCs
HD+ need a new face. A new presenter that shows our target group, how easy it is to enjoy the good old TV programm even though digital TV and Video on demand plattforms are making it complicated ….Somebody liek … Horst Schlämmer! The popular, funny character played by comedian Hape Kerkeling. In order to write funny TVCs, Headlines and Radiospots, we had to adapt his unique language and tonality – which was a blast. For this campaigne I wrote two TV-Scripts.