Edvina Zimmer

HUAWEI X BWL JUSTUS

We used the established meme-star “BWL-Justus“ - he is a rich, spoiled student who is making fun of poor students. We created headlines in the same duct as the meme. The motto: Students, get rich like Justus, by saving money thank to our cashback-action for the Matebook X Pro.

Then we launched the spots. We let “Justus“ in his original role as a static meme so he can truly be hisself - as a cardboard.

Also starring: Justus father - the snobby businessman, who is “rich“ of old whiteman-wisdom. The spots always end with both of them laughing their asses of by telling “rich dad jokes”. We end up saying: Students, save money and get rich like Justus & his father. And you know what? Even th BWL-Justus community loved it.