50 JAHRE IKEA 2024
The first Ikea in Germany was built in Munich. So our Munich team was given the task: come up with a great PR campaign for the 50th anniversary! No sooner said than done. Together with the Berlin Ikea team, we managed to set up the iconic Ikea bag in oversized dimensions and the best thing: it is filled with Ikea soft toys and a human gripper arm to get it.
This concept brought us a the silver nail at the ADC.
